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Home └M07 — Ideal Customer Profile & Market Intelligence
M07 — Ideal Customer Profile & Market Intelligence

M07 — Ideal Customer Profile & Market Intelligence

Join this Course
Responsible Agustin Dobler
Last Update 09/28/2026
Members 1
  • Introduction
    1Lessons ·
    • Introduction to the Module
  • Core Lessons
    6Lessons ·
    • The Difference Between a Customer and Your Ideal Customer
    • ICP Definition Criteria
    • Jobs-to-Be-Done
    • Mapping the Customer Journey at Scale
    • Voice of Customer
    • From Customer Insight to Product, Pricing, and Positioning Decisions
  • Activation Lab
    8Lessons ·
    • Comitting to a Specific Action
    • Benchmark Calibration
    • Operational Reality
    • Pattern Awareness
    • Performance Translation
    • Installed Action
    • The Activation Lab Artifact
    • A Note on Completion
  • Artifacts
    5Lessons ·
    • ICP Definition Document
    • Customer Journey Map
    • Voice of Customer Framework
    • Voice of Customer Findings Log
    • How the Three Artifacts Work Together