M08 — Competitive Positioning & Category Design
| Responsable | Agustin Dobler |
|---|---|
| Última actualización | 28/09/2026 |
| Miembros | 1 |
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Introduction1Lecciones ·
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Introduction to the Module
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Core Lessons5Lecciones ·
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Category design — how founders create and own a market
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Positioning strategy
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Scale-up positioning statement
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Storm, develop, and dominate your category
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Positioning under competitive pressure
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Activation Lab15Lecciones ·
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Category Design Workshop
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Lab Design Principles
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Frame and Calibrate
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Lock the Category Claim
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Pass the Substitution Test
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Anchor the Narrative in Customer Language
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Plot the Arc and Commit a Stage-Appropriate Behavior
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Commit What You Will Hold Under Pressure
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Public Commitment and Peer Pairing
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Close
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Founder Outputs From the Lab
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Facilitator Standards
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Common Failure Modes
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Post-Lab Follow-Up
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Activation Lab Completion Standard
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Artifacts5Lecciones ·
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The Operating Tools of Your Company
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Category Design Strategy
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Competitive Positioning Map
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Category Narrative
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Cross-Artifact Dependency
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